Web Design Seo Based | Seo Based Web Design | Seo

Seo based Site Design | Seo based page Design | core SEO practice

2007-02-20T17:08:00.000-08:00

Site and Page Design

Keyword density means the ratio of keywords that you are trying to target for SEO purposes to the other text on your pages. Getting keyword density right enough so that your SEO goals are achieved, not so much that the search engines are "offended"is a key goal of core SEO practice. Search engines do look for keywords, but they take away points for excessive and inappropriate keyword "stuffing."

Even from the point of view of your site visitors, you want a nice density of keywords in your pages but you don't want so many keywords that the content of your pages is diminished from the viewpoint of visitors.

Site Design Principles

Here are some design and information architecture guidelines you should apply to your site to optimize it for search engines:

Use text wherever possible

For most sites, the fancy graphics do not matter. If you are looking for search engine placement, it is the words that count. Always use text instead of or in addition to images to display important names, content, and links.

Tip: Do make sure you provide accurate alt attribute text for any images that are on your pages.

Navigability

Pages within your site should be structured with a clear hierarchy. Several alternative site navigation mechanisms should be supplied, including at least one that is text-only. The major parts of your site should be easy to access using a site map. If your site map has more than about 100 links, you should divide the site map into separate pages.

Provide static text links

Every page in your site should be accessible using a static text link.

Words and Keyword Density

By now, you probably understand that the most important thing you can do on the SEO front involves the words on your pages.

There are three issues you need to consider when placing keywords on a page:

How many words should be on a page?
Which words belong on what page?
Where should these be placed on the page?

Page Size

Ideally, pages should be between 100 and 250 words. Shorter than 100 words, and Google and other search engines will tend to discount the page as a lightweight. In addition, you want to include as many keywords as you can without throwing the content off-kilter. With less than 100 words, any significant inclusion of keywords is going to look like keyword stuffing and get "points" taken off your pages.

Pages that are longer than 250 words are not terrible, but do tend to diminish traffic both actual, and measured as a per page statistic. From the viewpoint of advertising, lengthy pages waste content; 250 words is about as many as will fit on a single monitor screen, so your visitors will have to scroll down to finish reading the rest of the page if you publish longer pages. You might as well provide navigation to additional pages for the content beyond the 250 words and gain the benefit of having extra pages to host advertising.

Choosing Keywords

Beyond the mechanics of crafting sites and pages that are search engine friendly lies another issue: what search queries does your site answer? You need to understand this to find the keywords to emphasize in your site construction a very important part of search engine optimization.

Keyword Placement

headers.Keywords are emphasized by their placement within a page. For example, important keywords should go in a page's HTML and in headers.

You can use some of the same keywords on your page as part of a page meta information, but meta information is not as important to search engines as the actual content of the page.

There's no magic bullet for coming up with the right keywords to place in a page. A good starting place is the "elevator pitch" story, and related keywords, that you'll need to develop as part of an SEO campaign.

It's likely that you'll want to vary keywords used in a page depending on the page content, rather than trying to stuff a one-size-fits-all approach across all the pages on your site.

If the answer is X, for example, what is the question? This is the right way to consider keyword choice. X is your web site or web page. What did someone type into Google to get there?

As you come up with keywords and phrases, try them out. Search Google based on the keywords and phrases. Ask yourself if the results returned by Google are where you would like to see your site. If not, tweak, modify, wait for Google to re-index your site (this won't take too long once you've been initially indexed), and try your search again.

Ultimately, the best way to measure success is relative. It's easy to see how changes impact your search result ranking: just keep searching (as often as once a day) for a standard set of half a dozen keywords or phrases that you've decided to target. If you are moving up in the search rankings, then you are doing the right thing. If you ranking doesn't improve, then reverse the changes. If you get search results to where you want them (usually within the top thirty or even top ten results returned), then start optimizing for additional keywords.

You should also realize that the success that is possible for a given keyword search depends upon the keyword. It's highly unlikely that you will be able to position a site into the top ten results for, say, "Google" or "Microsoft"but trivial to get to the top for keywords phrases with no results (such as "nigritude ultramarine" or "loquine glupe" two phrases that became the fodder for SEO contests).

The trade-off here is that it is a great deal harder to do well with keywords that are valuable so you need to find a sweet spot: keywords where you stand a chance, but that also will drive significant site-related traffic.

Tip: Since feedback is ultimately determined by financial incentive, an interesting approach to keyword selection is to see what words cost the most to advertisers. If you are registered with Google AdWords, you can use the AdWords tools to do just that and get valid cost estimates for keywords and phrases.

Keyword Placement

The text on your web page should include the most important keywords you have developed in as unforced a way as possible. Try to string keywords together to make coherent sentences.

Not all text on a page is equal in importance. First of all, order does count: keywords higher up in a given page get more recognition from search engines than the same keywords further down a page.

Roughly speaking, besides the body of the page itself and in meta information, you should try to place your keywords in the following elements presented roughly in order of descending importance:

Title: putting relevant keywords in the HTML title tag for your page is probably the most important single thing you can do in terms of SEO
headers towards the top of a page, is extremely importantHeaders: keyword placement within HTML header styles, particularly headers towards the top of a page, is extremely important
Links: use your keywords as much as possible in the text that is enclosed by ... hyper link tags on your site in outbound and cross bound link. Ask webmasters who provide inbound linking to your site to use your keywords whenever possible
Images: include your keywords in the alt attribute of your HTML image tags
Text in bold: if there is any reasonable excuse for doing so, include your keywords within HTML bold (... ) tags

cheers

karthick chennaiseo

Seo Based Web Design | Web Design Seo Based | Seo Based Site | Seo Friendly Web Site

2007-01-31T04:41:00.000-08:00

Where does Seo Starts Actually

The Seo process starts right from the booking of a domain. Domain is a very important factor in an seo aspect This can be proven with a very good example If you are going to built a website for eg leather and your targeted key word is leather exporter, Leather Supplier. you can book the domain as bestleathersupplier.com, qualityleathersuppliers.com. But most of the others are not aware of this they just want their concern name to be seen in their domain.

How To Design Seo Based Web Site

To design a seo based website you have follow some rules some of them are

web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in layout and design
Quick to download

In other words, your web site should be easy to use by your target audience.

To have a web site that your target audience will like and that directory editors will approve, these rules all need to be followed. The most successful web sites generally follow these guidelines. What is good about these rules is that they apply not only to directory submissions but also your target audience.

It is important to understand that these rules are interrelated. For example, let's say that your home page has a #1 position in one of the major search engines for your targeted keywords, and people click the link to your site. If your site designer has placed a considerable amount of graphic images, animations, and scripting on your home page, causing it to download slowly, most people will not wait for that page to download. Thus, a perfectly good #1 search engine position can be wasted if your site designer does not consider download time, or any of the other design rules.

Easy to Read

I hear people say all the time, "Of course my web site is easy to read. I'm looking at it right now and I can read it." It would be great if every single person in your target audience were using the exact same computer screen, the exact same browser, the exact same Internet connection, and the exact same computer you are using. In all likelihood, your target audience is using a variety of different computers, monitors, Internet connections, and browsers.

In fact, no one knows how directory editors are viewing your web site. They might be using a notebook computer. They might be using a dial-up connection or a high-speed connection. They might be using a Macintosh computer. Site designers need to accommodate as many platforms, browsers, and Internet connections as possible.

Thus, as a general rule, before you submit your site to the major directories, every single item on your web pages needs to be legible on both of the major browsers (Netscape and Explorer) and on the two types of computers (PCs and Macintosh).

All HTML text should be legible with the graphic images turned on and the graphic images turned off (for the visually impaired users). That means producing HTML text, background images, and text in graphic images with a high color contrast. (The highest color contrast comes from using black and white.) Your site designer should not use backgrounds that obscure your text or use colors that are hard to read.

Your site designer should not set your text size too small (too hard to read) or too large (it will appear to shout at your visitors). If a site is specifically designed for visually impaired users, the text size should be adjusted accordingly.

All text in graphic images should be legible. High color contrast and font/typeface selection are very important for legibility in graphic images. Generally, producing graphic images that use text in a sans serif ("without feet") typeface results in better legibility.Animations (both GIF and Flash animations) should not move so quickly that your target audience is unable to read them. If your target audience must watch the animation loop three or more times to view the full message, the animation is moving too fast.

When your site design or redesign is in the template stage, view it on different browsers, platforms, and Internet connections. Go to a library or a store (such as Kinko's) that has different computers than you have and view your site. Better yet, have other people view your site (they will probably be more objective) and tell you if everything is legible. Do not rely on your singular, personal perspective to determine your site's legibility.

Easy to Navigate

"Easy to navigate" means your target audience should know where they are at all times when they visit your web site. If they get lost, they should be able to go to a site map, a help section, a site search, or a home page from any page on your site to determine (a) where they are, (b) where they might want to go, and (c) where they have been.

Directory editors are always thinking about your target audience. If professional directory editors, who are generally seasoned web users, are having a difficult time navigating your site, your target audience is likely to have a difficult time navigating your site as well.

All your hyperlinks should be clear to both your target audience and to the directory editors. Graphic images, such as navigation buttons or file tabs, should be clearly labeled and easy to read. Just as indicated in the First Rule of Web Design, your site designer should select the colors, backgrounds, textures, and special effects on your web graphics so that they are legible on the major browsers, computer screens, and platforms.

Colors in your text links should be familiar to your target audience. Blue, underlined text usually indicates an unvisited link and purple/maroon, underlined text usually indicates a visited link. If you elect not to use these default colors, your text links should be emphasized in some other way (bold, a different color, different size, set between small vertical lines, or a combination of these effects).

Your hyperlink colors and effects should always be unique—they should not look the same as any other text on your web pages.

Many site designers like to take the underline out of hyperlinked text to be more creative. If you are designing a site that targets the more experienced web user, this design technique should not be problematic as long as the hyperlinked text is unique. However, if your target audience is not web savvy, it is best to keep the underline on the hyperlinked text.

Some directory editors are volunteer editors, and these editors are generally selected for a particular category because of their expertise. You do not know whether volunteer editors are web savvy. Thus, it is important to select your navigation scheme with great care.

Easy to Find

Your web site should be easy to find through the search engines. In addition, the individual products, services, and information that you offer should be easy to find after your target audience arrives at your site.

For maximum online visibility, your web site should be easy to find on the search engines, directories, and popular industry-specific web sites. For example, download.com is an industry-specific site for free software downloads. If your company offers a free demo of a 30-day trial of your software, having a link to your site from download.com can significantly increase your site's traffic. Other popular, industry-specific sites (in the fields of healthcare, finance, manufacturing, and so on) will link to your site.

Internally (within your web site), the products, services, and information you offer on your web pages should be easy to find after your target audience arrives at your site. Generally speaking, your target audience does not want to land on your home page and hunt around for information. People prefer to go directly to the web page that contains the information for which they are searching. If they cannot go directly to the web page(s) containing the specific information, they need to find that information within seven to eight clicks, preferably less. If they have to click more than that, they might get frustrated and leave your web site.

After your target audience finds the page that contains the information for which they are searching, they need to see that information "above the fold," or at the top part of the screen. Even if people can't immediately see your product/service on top of the screen, they need to know that what they are searching for is on a particular web page. People should not have to scroll to verify that the information for which they are searching is available on a web page.

Making your main products and services easy to find is important to directory editors. As stated, if your home page states that your firm specializes in three particular services, those three services need to be obvious on your home page, in terms of graphic images and HTML text. If directory editors, and ultimately your end users, have to hunt around too much to determine what your company specializes in, you did not make your services easy to find.

If the information on your site is password protected or requires some kind of plug-in to get to, directory editors are unable to determine whether your site delivers the information you claim it does. Make sure some of the information available on your web site is not password protected so that directory editors (and your target audience) can see that your site delivers the content that you claim it does.

The last item that should be easy to find is your company's contact information (mailing or physical address, telephone number, fax number, and contact person's email address). Directory editors in particular will search for this information on your web site.

In general, your contact information should be in one of four places:

A header or footer
The About Us page or section
The Contact Us page or section
A Locations page or section

The most likely place directory editors are looking for your contact information and the correct spelling of your company name is your About Us page. Thus, even if you do provide contact information in other places, it is still a good idea to always place that information in your About Us section—especially if you place your contact information in a footer because many end users do not scroll to the bottom of a web page to view information.

Consistent in Layout and Design

Layout means the use of HTML code, scripting, and white space on your site. This is screen "real estate" where you place your text, graphic images, and navigation schemes. Consistency in layout design helps your target audience navigate your site and feel comfortable doing business with you.

Design means the use of graphic images, the special effects on your graphic images, fonts and typefaces, and the color on your site. Many aspects of the design should be repeated throughout a web site. The fonts, typefaces, and colors used in the main body text, hyperlinks, and headings should be the same on every page of your site.

If you are showing photos of the products you offer, the photo dimensions (length and width) should fall within a short range. Horizontal photos should have the same dimensions and vertical photos should have the same dimensions. If you use a drop shadow on your product photos, you should use drop shadows on all your product photos.

Graphic images and text should never be placed on a web page randomly or arbitrarily. Everything should have a visual connection with other items on a web page. Related items, such as a main navigation scheme and a secondary navigation scheme, should be grouped so that they are seen as a cohesive group rather than as unrelated items.

Making two navigation schemes visually different creates visual contrast but also shows how they are interrelated. For example, a main navigation scheme can be shown at the top of a page using a set of specific colors, and the secondary navigation scheme can open up on the left side of the screen with a different set of colors that blend well with the main navigation.

Quick to Download

Directory editors look for web pages that download very quickly, preferably within 30 seconds on a standard dial-up connection. Of course, there are a few exceptions to this guideline, such as pages that specialize in online video games. Then it is understandable that a web page might take longer to download because plug-ins such as Flash or Shockwave must download first for the game to display.

Most pages do not fall in the "video game" category, so it is best to minimize your pages' download time, particularly your home page. The following are some general guidelines to follow that will decrease your pages' download time:

Use animation sparingly: Animation should be used only to call attention to important sections of your web site. Graphic artists who specialize in animation can safely use animation on their pages as long as they are useful.
Follow the KISS rule: Keep it simple, stupid. You want customers to notice the products, services, and information you offer on your web site, not your pretty site design. If your target audience notices your site design before they notice your content, the design is not effective. A person searching for "accounting software" does not type the words "pretty site design" in a search box when he or she is looking for information about accounting software.
Use smaller graphic images, called thumbnails, for product photos: On your Products pages, a gallery of small photos will download more quickly than full-size photos. Give your target audience the choice to view the larger photos after they show interest.
To get a faster download time, always create separate, unique thumbnail-size graphic images from their larger versions: All graphic images should be resized in graphic image software, not with HTML.
Use the same graphic images on multiple pages of your site whenever possible: Using graphic images consistently also lends to continuity in your presentation. For example, placing your logo on every page of your site (with a hyperlink to your home page) helps with both navigation and branding, and it helps your target audience know whose site they are visiting at all times. The logo image will download only once because it will be saved in the browser's cache. Introducing new graphic images on each page requires time-consuming downloading as a visitor moves around your site.
Understand the variety of customers in your target audience: Different customers will tolerate different download times. If you have graphic design or an online game site, your customers are more likely to wait for pages to download to experience your creative flair. However, if you are selling machine parts to busy manufacturers, ease of access to valuable information should be your primary concern.

Download time is not only important to your target audience. It is also important for search engine visibility. When a search engine spider requests a web page from your server, if the page takes too long to download, or if your server does not give the page to the spider quickly, the search engine might not add the page to the index.

Cheers

Karthick

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